The best thought leadership content can set a business apart from competitors by positioning it as a voice of authority in a particular field or industry. Individual business owners and directors, as well as companies and brands, can all benefit from well-researched and professionally written thought leadership content.
The world turns on stories, from the story of what money means to the story of what time it is and how we measure it. My theory of storytelling in marketing starts in Ancient Greece. In this post, I will discuss how Plato’s Tripartite Theory of the Soul can be used as a framework to help marketeers reach customers in a more meaningful way.