The world turns on stories, from the story of what money means to the story of what time it is and how we measure it. My theory of storytelling in marketing starts in Ancient Greece. In this post, I will discuss how Plato’s Tripartite Theory of the Soul can be used as a framework to help marketeers reach customers in a more meaningful way.
The Phenomenological Experience of Story Immersion is a multi-disciplinary PhD in philosophy and creative writing, by Jamie Rhodes. Never before has the power of stories to trigger ontological shifts in individuals, and consequently the societies they partake in, had such great an impact on such large populations.